Journal articleFrontiers in Virtual Reality
Generational differences in visual engagement: applying the visual interaction analysis methodology
visual engagement · methodology · Gen Z
( Research )
Publications
Citations
381
Total · Google Scholar
h-index
5
Hirsch index
i10-index
5
Papers with ≥10 cites
Publications
11
381 total cites listed
Research interests
Flow ExperienceLearning ExperienceVirtual RealityArtificial Intelligence
All publications
11 items · sorted by year
2026
2025
Journal articleFrontiers in Education, 10
Flow-mediated effects of virtual reality on post-pandemic resilience in Mexican university students
2 citationsVR · flow · resilience · higher education
2024
PreprintPreprints
Generational Differences in Visual Engagement
visual engagement · Gen Z
Journal articleFrontiers in Education, 9
Shaping the future of creative education: the transformative power of VR in art and design learning
34 citationswith G. M. Serna-MendiburuVR · creative education · art and design
Journal articleFrontiers in Artificial Intelligence, 7
Decoding Gen Z: AI's influence on brand trust and purchasing behavior
122 citationsAI · Gen Z · brand trust · consumer behavior
2023
Journal articleEducation Sciences, 13(2)
The impact of immersion through virtual reality in the learning experiences of art and design students: The mediating effect of the flow experience
148 citationsVR · flow · art and design · immersion
2022
Journal articleSustainability, 14(13)
Influence of Flow Experience, Perceived Value and CSR in Craft Beer Consumer Loyalty
28 citationsflow · consumer loyalty · CSR · craft beer
2021
DissertationUniversidad Autónoma de Nuevo León
Elementos de la teoría del flujo y valor percibido en la lealtad del consumidor de cerveza artesanal
1 citationflow · consumer loyalty
Journal articleJournal of International Food & Agribusiness Marketing, 33(5)
Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
45 citationsflow · perceived value · consumer loyalty
2019
Journal articleVinculatégica EFAN
Elementos de la Teoría del Flujo y Percepción de Valor que influyen en la lealtad del consumidor
1 citationflow · consumer loyalty
2014
Conference paperAcademia Journals
Desarrollo de Estrategias de Publicidad Inspiradas en la Biomimética
biomimicry · advertising strategy