Cristobal Guerra-Tamez

BASED IN MONTERREY

CristobalGuerra-Tamez

( DESIGN RESEARCHER )

Research on flow experience, learning, virtual reality and artificial intelligence in design and art education.

↓ Selected work

Selected Work

06 ITEMS

Decoding Gen Z

AI's influence on brand trust and purchasing behavior

Frontiers in Artificial Intelligence

Immersion & Flow in Design Learning

The impact of virtual reality in the learning experiences of art and design students

Education Sciences

The Transformative Power of VR

Shaping the future of creative education through immersive technology

Frontiers in Education

Flow & Post-Pandemic Resilience

Flow-mediated effects of VR on Mexican university students

Frontiers in Education

Generational Differences in Visual Engagement

Applying the visual interaction analysis methodology

Frontiers in Virtual Reality

Flow, Value & Consumer Loyalty

The role of CSR in craft beer consumer loyalty

( About )

Cristobal Guerra-Tamez is a design researcher based in Monterrey, Mexico. His work investigates the intersection of flow experience, learning, and emerging technologies—particularly virtual reality and artificial intelligence—within the contexts of design and art education.